Love love love the copy! I think this is the first sportswear ad ever that I actually like. So refreshing after the Reebok EasyTone bullshit that only made me wince in embarressment.
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There are lot of nice AR apps out there, but this one sticks out as one of the more magical ones.
This is how Joon Moon describes it herself:
“Augmented Shadow is a design experiment producing an artificial shadow effect through the use of tangible objects, blocks, on a displayable tabletop interface. Its goal is to offer a new type of user-experience. The project plays on the fact that shadows present distorted silhouettes depending on the light. Augmented Shadows take the distortion effect into the realm of fantasy. Shadows display below the objects according to the physics of the real world. However, the shadows themselves transform the objects into houses, occupied by shadow creatures. By moving the blocks around the table the user sets off series of reactions within this new fantasy ecosystem.
In this installation, the shadows exist both in a real and a virtual environment simultaneously. It thus brings augmented reality to the tabletop by way of a tangible interface. The shadow is an interface metaphor connecting the virtual world and users. Second, the unexpected user experience results from manipulating the users’ visual perceptions, expectations, and imagination to inspire re-perception and new understanding. Therefore, users can play with the shadows lying on the boundary between the real, virtual, and fantasy.
Augmented Shadow utilizes this unique interface metaphor for interactive storytelling. Maximizing the magical amusement of AR, it is embedding an ecosystem where imaginary objects and organic beings co-exist while each of them influences on each other’s life-cycle, even though it is not in use by users. Light and shadow play critical roles in this world’s functions causing chain reactions between virtual people, trees, birds, and houses as shown below.”
The whole Flickr set is delightful, but I like this interpretation of Henri Cartier-Bressons “Behind the Gare Saint Lazare” in particular. Flying Lego!!!
A shot of the the setup of the scene can be found here: http://www.flickr.com/photos/8258165@N07/1674327725/
Found these via @stribs. Thanks, Robert!
I could do without the internet if I had to, but not without books. So let’s celebrate by reading a lovely book in the sun and honoring the copyright.
Just one thing: can someone please wave a magic wand over mixxt and make the website usable? Big sigh…
i live there, - how could i miss this?! boohoo!
“How it would be, if a house was dreaming”
Production: urbanscreen.com
Art Direction: Daniel Rossa - rossarossa.de
want. this.
A calendar that sucks ink out of a bottle, by Oscar Diaz The ink is absorbed slowly, and the numbers in the calendar are “printed” daily. One a day, they are filled with ink until the end of the month. A calendar self-updated, which enhances the perception of time passing and not only signaling it. Genius.
I wish I could buy this.
