HYPERCATALECTA

I'm a UX Architect based in Berlin, Germany. I take pictures of misplaced chairs. I love a good book. I like to bake cakes. That's all.

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Measure confidence, not clicks. #usability #UX

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“The worst thing you can do to an adult is make them feel stupid” - at least that’s what Roderick McMullen’s uncle Fred says. Bad usability makes people feel stupid. Which keeps them from using your product or service. And while there are many quantitative and qualitative methods to measure usability, McMullen suggests they are often complicated, hardly ever used to full potential, and rarely integrated in business strategies.

So McMullen proposes a simple approach to gauge a product’s or service’s usability. He says there’s really just one question you should start asking your users to find out whether your product

On a scale of 1 to 10, how confident do you feel using this system?

 

I rather like McMullen’s “can do” perspective. Read the full post here.

Via Susu’s Posterous - thanks for sharing!

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Usability bugs that REALLY bug me. Today: @Rahmenwerk #UX #fail

I’m trying to buy a frame. I’ve bought one from Rahmenwerk before for a lovely print by Gavin Harrison I got for Christmas a few years ago. Now I received another print by Harrison and would like a matching frame. Found it on the website, put it in the cart. Since I was there I figured I could just as well look for a passepartout and a frame for Ms Muffinhead, who was given to me by a friend. Found the right size for the passepartout, put it in cart.

Was then shown this page, which told me that I can’t put something from a different brand in the same cart. WTF? And why does the cart list my order? Never mind, I need that first frame anyway, I don’t care if the passepartout is 3 or 5 bucks… Ended up choosing another passepartout from the same brand that made the frame. Add to cart. Same message. Double WTF.

So what’s happening now? I’ll take my business elsewhere, that’s what’s now, because this kind of stuff really irritates me. Ms Muffinhead will move into the old frame, and the Harrison prints, well, they need something new. So any recommendations for good online frame shops (or a proper shop in Berlin) are welcome.

Rahmenwerk

 

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Great presentation about “The trouble with context” by Stefanie Rieger (@yiibu) via @IATV

This presentation was held a month ago at the German IA conference. Enjoy!
If you like this presentation, there are some others around this topic on Yiibu’s slideshare.

via The Hot Strudel - thanks, Jan!

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THE UX Hierarchy of Needs

A couple of years ago, Stephen P. Anderson - the guy behind the rather lovely mental notes cards that UX afficionados might have come across - created this hierarchy of UX needs. While some things might have changed in the meantime, I think the core of this is still absolutely valid.

via howiechang’s tumblr

Copyright 2006 by Stephen P. Anderson.

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Amusing choice of shopping category: “Noch ein großartiges Produkt” (“another great product”) #UX #copywriting #Habitat

Not sure if Habitat is serious about naming this category of products “Noch ein großartiges Produkt” (“another great product”)…? Very amusing choice of words (to a UX geek, that is…). Sounds like someone forgot to take some dummy copy out of the navigation wording… Or used Google translator. Made me click it right away, though, so I’m wondering if other users do the same and what the click rates for this navigation item are?!

PS.: The English page lists this category as “great value products”…

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Nice post by @AbbytheIA: User Experience Rules for Advertising by @AbbytheIA #ux #marketing

A few strong instincts and a few plain rules suffice us” – Ralph Waldo Emerson

Abby the IA has written a short memo about the role of user experience in the advertising world. Should be common sense for most of us UX practicioners working in this field. Considering what most of the advertising online looks like it seems one can’t stress this enough, though. So Abby’s main points are:
- Do unto others’ data what you want done unto yours.
- Design with, not for.
- Make the unclear, clear - or it won’t matter.
- Design systems, not stuff.
- Aim to be listened to, not just heard.
- We are all users.
- You are not your user.
- Accessible = available.
- The journey is the destination.
- Your mom is on Facebook.
Read the whole post here.

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Have your UX cake, and eat it too! November wallpaper from @smashingmagazine #ux #usability #design #cake

I like cakes, I like UX, so obviously this wallpaper design by Polish company Witflow has to go into the blog. Though I’m missing the joy of use bit in here. Shouldn’t that be the cherry on the cake?

via @smashingmagazine

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What’s in a name? @Abby_the_IA about the #UX / #IA conundrum

“A hypothetical cocktail party conversation about labeling people when doing great work is all you’re really after.

Setting: Every conference cocktail party this year… nerds everywhere, afraid of advertisers.

Awesome Person willing to talk to Advertiser #1: Abby, I understand this whole User Experience thing you have going on at Draftfcb & the whole future of Advertising thing — but your twitter handle is Abby the IA which stands for Information Architecture, so what’s the deal? Which are you?

Abby preferably after first drink consumed:
Great observation! You are not the first person to bring this up — in fact people have joked that since taking the job at Draftfcb I should become Abby_the_UX.

So to your point, what is the difference between UX and IA? I must be honest; it feels like this industry’s favorite thing to argue about these days. But here is my take:”

read on…

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UX people are no superheroes: “UX Won’t Save You” - another great #52weeksofUX read.

Week 32

UX Won’t Save You

I have this sneaking suspicion that a fair number of people are under the impression that User Experience is the hot new “silver-bullet”. Sorry to burst any bubbles, but I am afraid that just isn’t the case. While there can be no doubt that UX plays an important role in shaping, defining and creating a successful product, it is important to understand that there are often other factors at work that can cancel out even the best designs. 

It is entirely possible to provide a great user experience while your business is running straight into the ground.

read full post on 52weeksofux.com

Joshua Brewer has a point - a product that doesn’t address people’s needs is bound to fail, no matter how well-designed the user experience is.

Pity I’ll never get my UX superhero costume now. Already envisioned something in white with little grey boxes on it, possibly with something like “” stitched onto the front.

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