Measure confidence, not clicks. #usability #UX
“The worst thing you can do to an adult is make them feel stupid” - at least that’s what Roderick McMullen’s uncle Fred says. Bad usability makes people feel stupid. Which keeps them from using your product or service. And while there are many quantitative and qualitative methods to measure usability, McMullen suggests they are often complicated, hardly ever used to full potential, and rarely integrated in business strategies.
So McMullen proposes a simple approach to gauge a product’s or service’s usability. He says there’s really just one question you should start asking your users to find out whether your product
On a scale of 1 to 10, how confident do you feel using this system?
I rather like McMullen’s “can do” perspective. Read the full post here.
Via Susu’s Posterous - thanks for sharing!





