HYPERCATALECTA

I'm a UX Architect based in Berlin, Germany. I take pictures of misplaced chairs. I love a good book. I like to bake cakes. That's all.

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Good read: 7 harsh realities about why #SocialMedia isn’t going to save the universe or your company via @_jrg

via unterstrichjrg.posterous.com
Thanks for posting, Jörg!

Even if the presentation basically reiterates what’s been said in lots of other presentations: I like the change of perspective that speaks from an informed, realistic approach to Social Media, rather than offering empty promises. Social Media is not the saving grace of marketing, but works only if there’s a strong commitment to quality content, time, engagement, resources and expertise.

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Posted in presentation reality check social media
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Gary Vaynerchuk at Le Web: “The internet is only 15 years old. The fucking thing hasn’t even had sex yet. Yet it’s dominating!”

via ustream.tv

Gary Vaynerchuk about the game-changing shift that has happened during the past few years and the opportunities this shift offers.

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Posted in garyvaynerchuk internet leweb new media rant social media
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Social TV: one of the big trends in 2010, according to Steve Rubel

… the early signs so far show that 2010 is the year that social networking becomes a more ubiquitous experience that spans across all three screens.
read more on forbes.com
via steverubel.com

It’s becoming increasingly common to broadcast current events online and let users comment on the livestream - Obama’s inauguration provided some examples, as does the ARD’s Mediathek-screening of Tatort on Oct 11. Obviously, people are interested in sharing their thoughts while they watch stuff, but so far the social TV experience has been rather complicated.

So I wonder: How long will it take the IPTV providers to introduce functionalities that will allow us to watch regular TV and interact at the same time in the same medium?

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Posted in social media social tv trends
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In a world where everyone is connected an idea spreads because like-minded people share them, versus the world we’re used to where marketers place ads in various positions and places in hopes that those interested parties catch a glimpse. In a world where everyone is connected, products and services have to work (or exceed) expectations. In a world where everyone is connected, it’s hard to make false claims or try to screw one specific group of people. In a world where everyone is connected, people talking to one another about it on Facebook can make, break or help a product innovate.
—

Mitch Joel (author of “Six Pixels of Separation”) in an interview with David Armano

via totalnonsense

Posted in social media interview mitch joel
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Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.
— Clive Thompson about the paradox of “Ambient Awareness” (New York Times Article)
Posted in ambient awareness new york times clive thompson social media
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They call it ‘ambient awareness.’ It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye.
— Clive Thompson summarizes how social scientists describe the incessant online contact we experience via newsfeeds in social networks like Facebook and Twitter (New York Times article)
Posted in social media ambient awareness new york times clive thompson
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Absoluter Social Media Fail - Innenminister Uwe Schünemann hat ein laminiertes Kärtchen mit Nutzerdaten an seinen Bildschirm geklebt, der auf einem Foto der Lokalpresse (und jetzt überall im Netz) sichtbar ist. via von Christian (danke! Highlight des Tages…) View high resolution

Absoluter Social Media Fail - Innenminister Uwe Schünemann hat ein laminiertes Kärtchen mit Nutzerdaten an seinen Bildschirm geklebt, der auf einem Foto der Lokalpresse (und jetzt überall im Netz) sichtbar ist.

via

von Christian (danke! Highlight des Tages…)

Posted in lka fail social media schuenemann unintended purpose
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somethingchanged: “The odd thing about this form of communication is that you’re more likely to talk about nothing than something. But I just want to say that all this nothing has meant more to me than so many somethings.” Meg in an email to Tom Hanks, in the amazing movie Tumblr made me rewatch today: You’ve Got Mail. It’s eleven years old! View high resolution

somethingchanged:

“The odd thing about this form of communication is that you’re more likely to talk about nothing than something. But I just want to say that all this nothing has meant more to me than so many somethings.”

Meg in an email to Tom Hanks, in the amazing movie Tumblr made me rewatch today: You’ve Got Mail. It’s eleven years old!

Posted in social media meg ryan communication
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