Chair goodness - brought to you by Coke: Emeco 111 Navy Chair. I like!
read more on emowithcoke.com
image from mnn.com
So I love chairs, I love coke, and this project brings the two of them together in a project that’s all about recycling! What’s not to like?!
Here’s what the project ist about: Coke wants consumers to be better about recycling their bottles. So they teamed up with Emeco and developed the 111 Navy Chair. 111? Well, it’s made from 111 recycled plastic bottles.
What I like most about the approach is that a brand encourages sustainable behaviour by offering a tangible proof of the effect of recycling.
