Good read: 7 harsh realities about why #SocialMedia isn’t going to save the universe or your company via @_jrg
Thanks for posting, Jörg!
Even if the presentation basically reiterates what’s been said in lots of other presentations: I like the change of perspective that speaks from an informed, realistic approach to Social Media, rather than offering empty promises. Social Media is not the saving grace of marketing, but works only if there’s a strong commitment to quality content, time, engagement, resources and expertise.
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