Amusing choice of shopping category: “Noch ein großartiges Produkt” (“another great product”) #UX #copywriting #Habitat
Not sure if Habitat is serious about naming this category of products “Noch ein großartiges Produkt” (“another great product”)…? Very amusing choice of words (to a UX geek, that is…). Sounds like someone forgot to take some dummy copy out of the navigation wording… Or used Google translator. Made me click it right away, though, so I’m wondering if other users do the same and what the click rates for this navigation item are?!
PS.: The English page lists this category as “great value products”…
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