HYPERCATALECTA

One cookie, various flavours! Although i’d assume that all you taste is the part of the cookie that’s been burned…

Hm. I think I prefer baking different cookies instead of making my guests wear headsets and fiddle with technology. Still, it looks like a fun, if somewhat odd, project! Wonder if they just play around with flavor simulation for fun or if there is a deeper cause behind it?

via @nuheim (tnx Sascha!)

There’s nothing like baking cakes made with proper butter and enthusiasm!

I think the ad has been around for a couple of months, but I only stumbled across it now and I really enjoyed it (as well as the other one on LurpakButter’s youtube channel).

The spot reminds me of one of my favourite cartoons by Victoria Roberts: “I dreamed that butter and sugar and eggs came back, and we all made cookies.” (http://bit.ly/c4yx32)

Has anyone checked out Lurpak’s baking community http://www.bakeclub.co.uk, by any chance?

Nike launched this great project where creatives worldwide received a Nike shoe and were asked to challenge its function. For those of you who know me a bit better, you won’t be surprised that I particularly like this edible version of the shoe by Erica Dong, who made the cake’s calorie count an equivalent of the calories burnt during a marathon.