If ad agencies planned kids’ birthday parties
via adweek.blogs.com
There you go: make everything pink and throw in a pony and all will be well in the end.
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Nice post by @AbbytheIA: User Experience Rules for Advertising by @AbbytheIA #ux #marketing
A few strong instincts and a few plain rules suffice us” – Ralph Waldo Emerson
Abby the IA has written a short memo about the role of user experience in the advertising world. Should be common sense for most of us UX practicioners working in this field. Considering what most of the advertising online looks like it seems one can’t stress this enough, though. So Abby’s main points are:
- Do unto others’ data what you want done unto yours.
- Design with, not for.
- Make the unclear, clear - or it won’t matter.
- Design systems, not stuff.
- Aim to be listened to, not just heard.
- We are all users.
- You are not your user.
- Accessible = available.
- The journey is the destination.
- Your mom is on Facebook.
Read the whole post here.
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Good read: “The Draper Cycle” by Caprice Yu #advertising #creativity #life
Caprice Yu’s thoughts about about working in and coming to terms with an industry that mostly evolves around itself and often asks people to compromise other aspects of their lives:
“Do we need to do everything in the extreme to stay inspired? (…)
I don’t want to think so.
(…) So here’s a mini-two-month-early resolution that maybe you all can help me with: If you ever see me at an industry party or on Twitter, I will talk to you about advertising for T-15 minutes. Then unless we change the subject, I will walk away. We can talk design or geek out about some beautiful video that made your eyeballs happy. We can talk about The Knot Collective. But please… let’s not just talk shop. Because as much as I can blab endlessly about advertising, there are so many other things in life that’s interesting. And I’m sure, like every good creative person with a brain like a sponge, you know a ton about some awesomely random subject that will expose you as a pretty cool, messy, complex person underneath that perfectly designed Ad one. And ironically, not talking about advertising will make us better at it.”
Read the full post here: http://theknotcollective.com/the-draper-cycle
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Brilliant ad by #NikeWomen. The Dove campaign finally found its match. via @monic2001 #ad #butt #woohoo!
Love love love the copy! I think this is the first sportswear ad ever that I actually like. So refreshing after the Reebok EasyTone bullshit that only made me wince in embarressment.
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Happy women’s day! Remember to chew gum for that minty breath that’ll give you instant success. #careergirls #ad #retro #listerine
This is great. I mean, all this advice about being smarter than the guys and working hard etc. when all it really all comes down to is: good breath.
In celebration of International women’s day I’ll give a Fisher(wo)man’s Friend to every girl stopping by my office today.
Posted March 8, 2010 at 1:03pm in advertising career girl good breath international women's day listerine retro
The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what your saying, and they can’t know what you’ve saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting until you say things imaginatively, originally, freshly.
— Bill Bernbach
The Consumer™: Interesting art/satire project by Sydney-based designer Dan Flanagan:
“The project will present a satirical perspective on the advertising industry by constructing and presenting a fabricated scenario — utilizing its own devices, both in content and form, to expose its social short fallings. The constructed scenario will act as a platform for the project, a context for it to exist within and around. However, the final manifestation of this project has a real-world audience, purpose and intended future.”
Follow the project at Madison Avenue Blog and use-more.com.
via notcot
