HYPERCATALECTA

I'm a UX Architect based in Berlin, Germany. I take pictures of misplaced chairs. I love a good book. I like to bake cakes. That's all.

Twitter Flickr

That’s my kind of a marathon running shoe: it’s edible! #nike78 #ericadong #baking

Nike launched this great project where creatives worldwide received a Nike shoe and were asked to challenge its function. For those of you who know me a bit better, you won’t be surprised that I particularly like this edible version of the shoe by Erica Dong, who made the cake’s calorie count an equivalent of the calories burnt during a marathon.

Posted via web from hypercatalecta’s posterous | Comment »