Good read: “The Draper Cycle” by Caprice Yu #advertising #creativity #life
Caprice Yu’s thoughts about about working in and coming to terms with an industry that mostly evolves around itself and often asks people to compromise other aspects of their lives:
“Do we need to do everything in the extreme to stay inspired? (…)
I don’t want to think so.
(…) So here’s a mini-two-month-early resolution that maybe you all can help me with: If you ever see me at an industry party or on Twitter, I will talk to you about advertising for T-15 minutes. Then unless we change the subject, I will walk away. We can talk design or geek out about some beautiful video that made your eyeballs happy. We can talk about The Knot Collective. But please… let’s not just talk shop. Because as much as I can blab endlessly about advertising, there are so many other things in life that’s interesting. And I’m sure, like every good creative person with a brain like a sponge, you know a ton about some awesomely random subject that will expose you as a pretty cool, messy, complex person underneath that perfectly designed Ad one. And ironically, not talking about advertising will make us better at it.”
Read the full post here: http://theknotcollective.com/the-draper-cycle
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