What’s in a name? @Abby_the_IA about the #UX / #IA conundrum
“A hypothetical cocktail party conversation about labeling people when doing great work is all you’re really after.
Setting: Every conference cocktail party this year… nerds everywhere, afraid of advertisers.
Awesome Person willing to talk to Advertiser #1: Abby, I understand this whole User Experience thing you have going on at Draftfcb & the whole future of Advertising thing — but your twitter handle is Abby the IA which stands for Information Architecture, so what’s the deal? Which are you?
Abby preferably after first drink consumed:
Great observation! You are not the first person to bring this up — in fact people have joked that since taking the job at Draftfcb I should become Abby_the_UX.
So to your point, what is the difference between UX and IA? I must be honest; it feels like this industry’s favorite thing to argue about these days. But here is my take:”
read on…
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