☞ Week 32 ☜

UX Won’t Save You

I have this sneaking suspicion that a fair number of people are under the impression that User Experience is the hot new “silver-bullet”. Sorry to burst any bubbles, but I am afraid that just isn’t the case. While there can be no doubt that UX plays an important role in shaping, defining and creating a successful product, it is important to understand that there are often other factors at work that can cancel out even the best designs. 

It is entirely possible to provide a great user experience while your business is running straight into the ground.

Joshua Brewer has a point - a product that doesn’t address people’s needs is bound to fail, no matter how well-designed the user experience is.

Pity I’ll never get my UX superhero costume now. Already envisioned something in white with little grey boxes on it, possibly with something like “” stitched onto the front.